New Ideas in Collection Development & Merchandising

Revamp Your Strategy to Engage Readers and Increase Circulation

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NIiCD

In this 4-week online course, participants will learn practical techniques for increasing library circulation and expanding staff capacity for readers advisory.

You’ll attend weekly guest speaker sessions via webcast with library and retail experts and work directly with a dedicated advisor in a coaching environment to receive one-on-one feedback on your plan. Participants will be challenged to rethink current processes and will walk away with a modern collection development, merchandising, and readers’ advisory strategy that will serve your community’s demographics and changing needs—regardless of your library’s budget.

Participants will learn:

  • Merchandising techniques that will increase browsing and circulation
  • Ideas for expanding your RA footprint, including the use of engaging displays and shelf talkers
  • Methods for using data to support RA efforts, improve merchandising, and ignite staff training
  • Innovative, non-traditional collections and user-centric approaches to organizing materials
  • Cost-effective ways to transform your collection with thematic labeling, signage, and displays

 

Who should take this course?

Librarians from public and school settings including—but not limited to—those who work in collection development, acquisitions, RA, adult, children and teen services, reference/information, marketing influencers, managers and decision-makers.

COURSE SCHEDULE

1:00-2:00 pm ET: KEYNOTE: MERCHANDISING LESSONS FROM OUTSIDE THE LIBRARY WORLD

Learn merchandising techniques that will change the way you think about circulation.

Speaker:


Sarah McNally
Owner of McNally Jackson: Independent Booksellers

1:00-2:00 pm ET: INCREASE CIRCULATION BY EXPANDING YOUR READERS’ ADVISORY FOOTPRINT

In this session, we will provide concrete ways to build out your readers’ advisory capabilities as an organization. With a focus on understanding community demographics and changing needs, we’ll also examine how to use data in your RA efforts and ramp up staff training to support the new circulation efforts. The session will examine the power of visual displays and shelf talkers (with book list templates and shelf talker starter kits provided in online classroom) and understanding the role of customer service and readers’ advisory.

1:00-1:45 pm ET: DIGITAL TRANSITION: HOW TO MANAGE MULTIPLE FORMATS, DATA, USE COUNTS, AND COLLECTION ANALYTICS

Readers’ advisory and merchandising strategies.

1:45-2:30 pm ET: DIGITAL TRANSITION: HOW TO MANAGE MULTIPLE FORMATS, DATA, USE COUNTS, AND COLLECTION ANALYTICS

Exercising your ILS, plus unleashing the power of circulation data.

 Speaker:

Michael Santangelo
Ebooks and the Readers First initiative

1:00-1:45 pm ET: A LOOK AT INNOVATIVE COLLECTIONS

This session will focus on non-traditional collections, including Dewey-free collections and other user-centric ways to organize materials.

Speakers:


Stephanie Anderson
Assistant Director, Readers Advisory, Darien Library

 

1:45-2:30 pm ET: BUDGET-FRIENDLY COLLECTION REVAMPS

Learn low-cost ways to transform your collection with labelling or signage and displays focused on a theme. This session will examine cheap but innovative solutions you can try today, we’ll challenge you to come up with experimental collections approaches you can introduce immediately.                         

Speaker:


Ike Pulver
Director, Saratoga Springs Public Library, NY

In this recorded webcast, Kiera Parrott, Library Journal and School Library Journal’s Reviews Director discusses the course’s content, guest speakers and explains what to expect from the small group coaching environment.

COURSE SPEAKERS