WEEK 1: Thursday, September 20, 2018
SESSION 1: The Librarian Is In: How Readers’ Advisory Done Right Can Change the Culture of Your Library
2:00-2:45 PM ET
In this engrossing opening keynote, Gwen Glazer, Readers’ Services Librarian at New York Public Library and cohost of the popular The Librarian Is In podcast, will share how she’s helped take readers’ advisory to another level by making timely recommendations, tapping into pop culture, and making connections across genres. The session will feature ideas for helping staff make great recommendations, connecting with patrons, and building a culture of reading at your library. Glazer will share a range of innovative ideas that you can adapt to suit your own community, as well as strategies for implementing them, no matter your budget or the size of your library.
Gwen Glazer, Librarian, Readers Services, New York Public Library; Cohost, The Librarian Is In Podcast
2:45-3:00 PM ET
SESSION 2: Digital Circ and E-Content: Moving Your Virtual Collections
3:00-3:30 PM ET
Increasing circulation isn’t limited to hard copies of books and magazines. Learn about the creative ways you can increase circulation of your e-materials and win over new digital readers. The session features a case study from a library that took on a goal of increasing digital circ—and succeeded. They’ll share tips and practical insight for how you can approach your circ goals from a nontraditional angle.
Emily Calkins, Readers Services Program Coordinator, King County Library System (WA)
Angela Nolet, Online Services Librarian, King County Library System (WA)
Brenna Shanks, Selection Librarian, King County Library System (WA)
SESSION 3: Data-Driven Readers Advisory to Boost Your Circ
3:30-4:00 PM ET
Collection management is both art and science—but the science can help drive decisions critical to boosting circulation. In this insightful session, you’ll learn how to let data guide (but not control) your decisions, find out what patrons are asking for—and, in turn, inspire their choices so they never leave empty-handed. You’ll hear how data can tell your library’s story, and how you can access the stats you want and use them to make smart decisions about your collection development strategy.
Brazos Price, Technical Services Administrator, Atlanta-Fulton Public Library
WEEK 2: Thursday, October 4, 2018
SESSION 1: Innovative Marketing and Merchandising Ideas That Work
2:00-2:45 PM ET
There’s a lot more to marketing your collection than book displays. In this session, you’ll hear how successful libraries maximize their impact, and the strategies they use for specific outreach and in-house promotions targeted to their customers and communities. They’ll share innovative ideas for how libraries can create initiatives to specifically zero in on the needs of their patrons, boosting circulation and getting materials into the hands of those who want—and need—them most.
Wendy Bartlett, Collection Development and Acquisitions Manager, Cuyahoga County Public Library (OH)
2:45-3:00 PM ET
SESSION 2: Keeping Your Collection Fresh Through Weeding
3:00-3:45 PM ET
Want to grow your circ? Weed your collection. It may sound counter intuitive, but it works—and not only for libraries that are short on space. Find out how libraries have trimmed their collections to keep material fresh and drive use, maximize space, and develop a lean, mean, circ machine—as well as ways to manage community expectations to avoid backlash.
Christie Boen, Instructional Technology Coach/District Librarian, Bend-La Pine Schools (OR)