A multi-faceted, facilitated online workshop with live interactive sessions on Thursdays, September 20 and October 4, from 2-4 PM ET. Certificate of completion provided.
Through live presentations, coaching and facilitation from circulation experts, project-based homework, group discussions, and additional resources, you’ll develop a plan to increase your library’s circulation numbers—with personal coaching from those who have done it themselves.
Proactively and strategically managing your circulation can be one of the most cost-effective ways to keep patrons sustainably engaged. And engagement is one of the best ways to demonstrate to stakeholders the value of your library and its services to your community.
Through this course you’ll learn from circulation experts how to grow your print and e-circulation in creative and innovative ways without spending a fortune on best sellers, investing in costly software, or revamping your entire system.
Also Available On Demand!
Can’t make a live session? All sessions will be available to you on demand following the initial broadcast.
When you attend this interactive online course, you’ll learn:
- How to foster a culture of reading in your library by promoting book-centric activities and engaging readers (and listeners and viewers) with what you have to offer.
- How to identify underserved groups in your community and go beyond traditional readers’ advisory to promote your collection.
- About great creative outreach initiatives, display ideas, and promotions that libraries are using to strategically target their materials to meet patron student, and community needs.
- How to get the most out of your analytics software if you have it and your ILS if you don’t—and most important, how to let that information guide you rather than take over.
- How to weed constructively to stay lean and keep your collection fresh.
The course features live guest speakers in interactive sessions with Q&A. You’ll work in small groups with facilitators experienced in the maker movement to complete assignments and field research in your library that will fuel your maker program ideas.
Inspiring Live Guest Speakers + Project-Based Learning
Engage with presenters via live video stream, visual presentations, and chats, and workshop practical solutions in groups with guidance from an advisor, to map out your own circulation initiatives. You’ll leave with well-developed strategies designed to make a lasting impact on your collections and community.
Online Course Features
- Instructor-led online courses featuring personalized interaction over three weeks
- Real-time guest speakers and conversation via live webcast (with archive available if you can’t join live)
- Weekly assignments to help you make progress on your goals
- Individualized attention from course facilitators who work with you in a coaching environment to help guide your work
- Ongoing group conversation via discussion forums
- Articles, videos, and other resources
- Access all course content for six months after the course ends
- Bonus: Register early and get immediate access to archival video recordings from past courses
WEEK 1: Thursday, September 20, 2018
SESSION 1: The Librarian Is In: How Readers’ Advisory Done Right Can Change the Culture of Your Library
2:00-2:45 PM ET
In this engrossing opening keynote, Gwen Glazer, Readers’ Services Librarian at New York Public Library and cohost of the popular The Librarian Is In podcast, will share how she’s helped take readers’ advisory to another level by making timely recommendations, tapping into pop culture, and making connections across genres. The session will feature ideas for helping staff make great recommendations, connecting with patrons, and building a culture of reading at your library. Glazer will share a range of innovative ideas that you can adapt to suit your own community, as well as strategies for implementing them, no matter your budget or the size of your library.
Gwen Glazer, Librarian, Readers Services, New York Public Library; Cohost, The Librarian Is In Podcast
2:45-3:00 PM ET
SESSION 2: Digital Circ and E-Content: Moving Your Virtual Collections
3:00-3:30 PM ET
Increasing circulation isn’t limited to hard copies of books and magazines. Learn about the creative ways you can increase circulation of your e-materials and win over new digital readers. The session features a case study from a library that took on a goal of increasing digital circ—and succeeded. They’ll share tips and practical insight for how you can approach your circ goals from a nontraditional angle.
Emily Calkins, Readers Services Program Coordinator, King County Library System (WA)
Angela Nolet, Online Services Librarian, King County Library System (WA)
Brenna Shanks, Selection Librarian, King County Library System (WA)
SESSION 3: Data-Driven Readers Advisory to Boost Your Circ
3:30-4:00 PM ET
Collection management is both art and science—but the science can help drive decisions critical to boosting circulation. In this insightful session, you’ll learn how to let data guide (but not control) your decisions, find out what patrons are asking for—and, in turn, inspire their choices so they never leave empty-handed. You’ll hear how data can tell your library’s story, and how you can access the stats you want and use them to make smart decisions about your collection development strategy.
WEEK 2: Thursday, October 4, 2018
SESSION 1: Innovative Marketing and Merchandising Ideas That Work
2:00-2:45 PM ET
There’s a lot more to marketing your collection than book displays. In this session, you’ll hear how successful libraries maximize their impact, and the strategies they use for specific outreach and in-house promotions targeted to their customers and communities. They’ll share innovative ideas for how libraries can create initiatives to specifically zero in on the needs of their patrons, boosting circulation and getting materials into the hands of those who want—and need—them most.
Wendy Bartlett, Collection Development and Acquisitions Manager, Cuyahoga County Public Library (OH)
2:45-3:00 PM ET
SESSION 2: Keeping Your Collection Fresh Through Weeding
3:00-3:45 PM ET
Want to grow your circ? Weed your collection. It may sound counter intuitive, but it works—and not only for libraries that are short on space. Find out how libraries have trimmed their collections to keep material fresh and drive use, maximize space, and develop a lean, mean, circ machine—as well as ways to manage community expectations to avoid backlash.