WEEK 1: Wednesday, April 25, 2018
SESSION 1: Building a Culture of Reading
2:00-2:30 PM ET
Growing your circ starts with your patrons, Fostering an engaged, book-centric culture in your library or school calls for ingenuity, a contagious passion for reading, and a little merchandising. The session will feature a range of innovative ideas that participants can adapt to their own communities, and strategies for implementing them.
Colby Sharp, Teacher, Palma Elementary School (MI); Cofounder, Nerdy Book Club and Nerd Camp
SESSION 2: Making the Most of E-Content
2:30-3:00 PM ET
Increasing circulation isn’t limited to hard copies of books and magazines. Learn about the creative ways you can increase circulation of your e-materials and win over new digital readers. The session features a case study from a library that took on a goal of increasing digital circ—and succeeded. They’ll share tips and practical insight for how you can approach your circ goals from a nontraditional angle.
Kady Ferris, E-Content Librarian, Multnomah County Library (OR)
3:00-3:15 PM ET
SESSION 3: Creative Marketing and Merchandising
3:15-4:00 PM ET
Successful libraries know how to sell, and their strategies go beyond great book displays to specific outreach targeted to their customers and communities. Participants will learn about creative outreach initiatives, opportunities for serving the underserved, and when to co-promote across formats.
Suzanne McGowan, Director of Customer Experience, Anythink Libraries (CO)
WEEK 2: Wednesday, May 9, 2018
SESSION 1: Beyond Readers’ Advisory: Enriching Collections
2:00-2:45 PM ET
Collection management is both art and science—but the science can help drive decisions critical to boosting circulation. Learn how to let data guide (but not control) your decisions, find out what patrons are asking for—and, in turn, inspire their choices so they never leave empty-handed.
Barry Trott, Special Projects Director, Williamsburg Regional Library (VA)
2:45-3:00 PM ET
SESSION 2: Less is More
3:00-3:45 PM ET
Want to grow your circ? Weed your collection. It may sound counter intuitive, but it works—and not only for libraries that are short on space. Find out how libraries have trimmed their collections to keep material fresh and drive use, maximize space, and develop a lean, mean, circ machine—as well as managing community expectations to avoid backlash.
Holly Hibner, Adult Services Coordinator, Plymouth District Library (MI)
Mary Kelly, Adult Services Librarian, Plymouth District Library (MI)