Week 1: Thursday, June 7, 2018
Session 1: Deep Community Engagement
2:00-2:30 PM ET
An integral element of getting your library funded is aligning with community goals and shifting the conversation from what the library wants to what the city and its residents want and how the library can help. In this session you’ll learn how to gain visibility in your city and connect deeply with community members and stakeholders of all kinds, adding value by integrating the library into their efforts to achieve their own goals. You’ll learn about what it takes to build a fundraising approach that is driven by the community.
Lance Werner, Executive Director, Kent District Library (MI)
Session 2: Advocacy and You: Perfect Together
2:30-3:00 PM ET
Being a library advocate is something that everyone can and should participate in, from the library director to the staff, the board, Friends, foundation members, and people from the community. In this session with Roselle Public Library Director Jeanne Marie Ryan, you’ll hear all about how the libraries across New Jersey and their supporters successfully advocated for the New Jersey Library Construction Bond Act in the New Jersey Legislature. Through legislative visits, local community outreach, and reframing the conversation about the importance – and economic impact – of libraries, they were able to get the bill signed into law by the governor and voted on favorably by sixty percent of New Jersey’s voters to ensure a bright future for New Jersey libraries. Ryan will share ideas for how you too can activate your community, build bi-partisan support, and change how people, especially legislators, think about libraries. You’ll learn all about the tips and tricks that make advocacy work, and how everyone can be an advocate every day!
Jeanne Marie Ryan, Director, Roselle Public Library (NJ)
3:00-3:15 PM ET
Session 3: Finding Your Impact
3:15-4:00 PM ET
Telling your library’s story effectively is essential to convincing funders (whether elected officials or their constituents), that scarce resources spent on you will yield a strong return on investment. Beginning with data gathering to surface cumulative impact and individual user stories, you can establish a robust campaign that involves your patron’s voices to represent the role of your library in your community. This session will also cover creating effective materials and infographics. utilizing your friends group.
Tina Sabol, Community Engagement Manager, Medina County District Library (OH); Library Journal‘s 2017 Marketer of the Year
Special Session: Tuesday, June 19, 2018
Engaging and Activating Your Audience
2:00-3:00 PM ET
Expert John Chrastka will share the ins and outs of identifying your key target audience, reaching them effectively, and activating them to advocacy on your behalf. He’ll discuss how you can advocate for your library while remaining a nonpartisan source of information in your community and stay nonpartisan in a world of polarization. He’ll also share ideas for how to disarm your critics with openness to feedback, cultivate transparency about mistakes and how to fix them, and share your authentic fundraising process with stakeholders in a way that draws them in—as well as how to share the potential consequences of defeat. The session will also cover how to campaign but not compete with other essential services in an environment of scarcity.
John Chrastka, Executive Director, EveryLibrary
3:00-3:15 PM ET
Session 2: Getting to Fully-Funded: Grants and Other Approaches to Fundraising
3:15-4:00 PM ET
This session will delve deep into channels for fundraising beyond city and state budgets – including grants and philanthropic fundraising – in order to diversify your funding streams and be less vulnerable to a hiccup in any one source. By planning well – considering what your library’s needs are, how much time you have, and what personnel will be involved – you can find the grants that will work for you and help fund pilot programs and stretch services not covered by the core operating budget. We’ll share key tools to seek out available grants, as well as tips for navigating the sometimes complex terrain around grant funding your library.
Kate Tkacik, Director of Network Engagement, Foundation Center