Fund Your Library: Tools and Tactics for Getting to Yes!

In this multi-faceted online course, you’ll design a plan to get your budget passed, with personal coaching from fundraising experts—from libraries and beyond.

Live Interactive Sessions on Thursday June 7 & Tuesday June 19 at 2 PM ET

Bridged with Homework, Online Workshops, Resources, and Discussions.Certificate of Completion Provided.

Also available On Demand! Can’t make a live session? All sessions will be available to you ‘on demand’ following the initial broadcast.

ShareShare on FacebookTweet about this on TwitterShare on LinkedInShare on TumblrShare on RedditShare on Google+Print this pageEmail this to someone
LJPD_OnlineCourse_FundYourLibrary_Logo

Whether you’re going to voters, city councils, school boards, college board of directors, or any other funder, the fundamental issues are the same: how do you convince the stewards of a limited budget that the library is their best investment?

In this workshop, you’ll gain a thorough understanding of how to best pitch your library to stakeholders and members of your community in order to get your library fully funded. Topics will include deep community engagement, finding your impact, identifying and activating your target audience, grant funding, and more.

As a participant in the course, you will view live sessions and join the conversation via live chat. (All sessions are recorded for on demand access.) Most important, you’ll work with a dedicated adviser in an online coaching environment to gather resources and best practices and connect with peers from across North America (and beyond).

When you attend this interactive online course, you’ll learn from experienced industry leaders how to:

  • Align your strategic plan, outreach, and marketing with community goals
  • Gain visibility in your city and connect deeply with community members and stakeholders
  • Develop a strong message in support of why library funding matters to the whole community and learn how to effectively convey it to decision makers
  • Tell your library’s story to bolster your fundraising efforts
  • Find and access alternative forms of fundraising, including grants
  • Create compelling marketing materials
  • Identify and activate your target audience, mobilizing them to campaign on behalf of your library
  • Cultivate a transparent and authentic approach to fundraising

The course features live guest speakers in interactive sessions with Q&A. You’ll work in small groups with facilitators experienced in fundraising to complete assignments and field research in your library that will fuel your fundraising ideas.

Group discounts are available!

Register in groups for a unique team-building experience and get everyone working together. Contact us to learn more.

Who should take this course?

Any library leader—whether high level manager, trustee, friend or foundation member, or passionate staff—who needs to learn how to more effectively advocate for funding their library. Whether you are facing a referenda on the ballot or line items in the boardroom, this course can help you find the funds to come back from recession cuts, increase staffing levels and salaries, make capital improvements, and grow needed hours and services.

Online Course Features

  • Instructor-led online courses feature personalized interaction over three weeks
  • Real-time guest speakers and conversation via live webcast (with recordings available afterward)
  • Homework assignments to help you make progress on your goals
  • Individualized attention from course facilitators who work with you in a coaching environment to help sort out challenges
  • Ongoing group conversation via discussion forums
  • Articles, videos and other resources
  • Access all course content for 6 months after the course ends

Inspiring Live Guest Speakers + Project-Based Learning

Engage with presenters via live video stream, visual presentations, and chats, and workshop practical ideas in groups, with guidance from an advisor, to map out your own fundraising plan.

Speakers

Guest speakers share their experience in presentations, delivered live via webcast (with recordings available afterward); you can join in the conversation via instant message chat for Q&A.

Facilitators

Facilitators provide one-on-one, written feedback to your assignments. They also answer questions, provide resources, and guide peer group discussion.

Course Schedule

Week 1: Thursday, June 7, 2018

Session 1: Deep Community Engagement

2:00-2:30 PM ET

An integral element of getting your library funded is aligning with community goals and shifting the conversation from what the library wants to what the city and its residents want and how the library can help. In this session you’ll learn how to gain visibility in your city and connect deeply with community members and stakeholders of all kinds, adding value by integrating the library into their efforts to achieve their own goals. You’ll learn about what it takes to build a fundraising approach that is driven by the community.

Speaker:

Lance Werner
Lance Werner, Executive Director, Kent District Library (MI)

Session 2: Advocacy and You: Perfect Together

2:30-3:00 PM ET

Being a library advocate is something that everyone can and should participate in, from the library director to the staff, the board, Friends, foundation members, and people from the community.  In this session with Roselle Public Library Director Jeanne Marie Ryan, you’ll hear all about how the libraries across New Jersey and their supporters successfully advocated for the New Jersey Library Construction Bond Act in the New Jersey Legislature. Through legislative visits, local community outreach, and reframing the conversation about the importance – and economic impact – of libraries, they were able to get the bill signed into law by the governor and voted on favorably by sixty percent of New Jersey’s voters to ensure a bright future for New Jersey libraries. Ryan will share ideas for how you too can activate your community, build bi-partisan support, and change how people, especially legislators, think about libraries. You’ll learn all about the tips and tricks that make advocacy work, and how everyone can be an advocate every day!

Speaker:

Jeanne Marie Ryan
Jeanne Marie Ryan, Director, Roselle Public Library (NJ)

Intermission

3:00-3:15 PM ET

Session 3: Finding Your Impact

3:15-4:00 PM ET

Telling your library’s story effectively is essential to convincing funders (whether elected officials or their constituents), that scarce resources spent on you will yield a strong return on investment. Beginning with data gathering to surface cumulative impact and individual user stories, you can establish a robust campaign that involves your patron’s voices to represent the role of your library in your community. This session will also cover creating effective materials and infographics. utilizing your friends group.

Speaker:

Tina Sabol
Tina Sabol, Community Engagement Manager, Medina County District Library (OH); Library Journal‘s 2017 Marketer of the Year

Special Session: Tuesday, June 19, 2018

Engaging and Activating Your Audience

2:00-3:00 PM ET

Expert John Chrastka will share the ins and outs of identifying your key target audience, reaching them effectively, and activating them to advocacy on your behalf. He’ll discuss how you can advocate for your library while remaining a nonpartisan source of information in your community and stay nonpartisan in a world of polarization. He’ll also share ideas for how to disarm your critics with openness to feedback, cultivate transparency about mistakes and how to fix them, and share your authentic fundraising process with stakeholders in a way that draws them in—as well as how to share the potential consequences of defeat. The session will also cover how to campaign but not compete with other essential services in an environment of scarcity.

Speaker:

John Chrastka
John Chrastka, Executive Director, EveryLibrary

Intermission

3:00-3:15 PM ET

Session 2: Getting to Fully-Funded: Grants and Other Approaches to Fundraising

3:15-4:00 PM ET

This session will delve deep into channels for fundraising beyond city and state budgets – including grants and philanthropic fundraising – in order to diversify your funding streams and be less vulnerable to a hiccup in any one source. By planning well – considering what your library’s needs are, how much time you have, and what personnel will be involved – you can find the grants that will work for you and help fund pilot programs and stretch services not covered by the core operating budget. We’ll share key tools to seek out available grants, as well as tips for navigating the sometimes complex terrain around grant funding your library.

Speaker:

Kate Tkacik
Kate Tkacik
, Director of Network Engagement, Foundation Center

BONUS

Register early and get immediate access to archived video recordings from past courses:

Target the Right User at the Right Time

Danielle Patrick MilamWhile you may have all the tools you need, learning how to reach the right patron at the right time is key to effectively marketing your library. In this session, you’ll hear about tried and tested techniques you can use to identify your target users and their needs, use data and demographics to learn about your patrons, find the right audience for specific services and programs, and develop demographic and psychographic awareness about your community and core library users that will leave you with the most effective marketing strategy possible. While you may have all the tools you need, learning how to reach the right patron at the right time is key to effectively marketing your library. In this archived session, you’ll hear from Danielle Patrick Milam about tried and tested techniques you can use to identify your target users and their needs, use data and demographics to learn about your patrons, find the right audience for specific services and programs, and develop demographic and psychographic awareness about your community and core library users that will leave you with the most effective marketing strategy possible.

Social Media Overview

Jennifer KoerberAs a start to developing your social media plan, we’ll review major social media platforms, the audience each platform primarily reaches, and how to tailor content to different styles. You’ll start to define your goals for using social media and learn ways to identify your specific audience. Finally, we’ll discuss developing style guides to find and keep a consistent online voice (with one creator or a team of contributors), including using humor effectively. Personal stories and library examples will give you ideas for your own work. As a start to developing your social media plan, Jennifer Koerber reviews major social media platforms, the audience each platform primarily reaches, and how to tailor content to different styles. You’ll start to define your goals for using social media and learn ways to identify your specific audience. The discussion also includes developing style guides to find and keep a consistent online voice (with one creator or a team of contributors), including using humor effectively. Personal stories and library examples will give you ideas for your own work.