Hack It!

Maximize Your Toolkit from Instagram to Book Displays

Three-week online course from Library Journal & School Library Journal
Live Interactive Sessions on Tuesdays at 2PM ET: October 30 and November 13

Also Available On Demand!
Can’t make a live session? All sessions will be available to you on demand following the initial broadcast.

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We have at our fingertips more tools than ever before. But are you using these resources to their fullest capacity? In this course, we’ll explore how to maximize the platforms you use to make the biggest impact. From the latest, must-have apps for your phone and power tips for using your device, to the ins and outs of Instagram, to fresh design ideas for your school or library, get the inside scoop via top professionals in marketing, design, mobile tech, and more. Learn how you can build your library’s brand and create a social media presence that wows. Best of all? You’ll come away with professional skills you strengthen your own professional profile.

As a participant in the course, you’ll take part in live speaker sessions and join the conversation via live chat. (All sessions are recorded for on-demand access.) Most important, you’ll work with a dedicated advisor in an online coaching environment to gather resources and best practices and connect with peers from across North America (and beyond).

Online Course Features

  • Instructor-led online courses feature personalized interaction over 3+ weeks
  • Real-time guest speakers and conversation via live webcast (with recordings available afterward)
  • Homework assignments to help you make progress on your goals
  • Individualized attention from course facilitators who work with you in a coaching environment to help sort out challenges
  • Ongoing group conversation via discussion forums
  • Articles, videos and other resources
  • Access all course content for 6 months after the course ends
  • Bonus: Register early and get immediate access to archival video recordings from related courses

Who should take this course?

Anyone seeking to advance their professional skills, including social media, from personal branding to institutional campaigns, and image-driven marketing. Course content will be relevant to library and K-12 professionals who serve the full age and demographic range.

Group discounts are available!

Register in groups for a unique team-building experience and get everyone working together. Contact us to learn more.

Inspiring Live Guest Speakers + Project-Based Learning

Engage with presenters via live video stream, visual presentations, and chats, and workshop practical ideas in small groups, with guidance from an advisor, to map out your own plans for your library.

Learning Outcomes:

Guided by experts in the field, attendees of this course will:

  • Learn how to use the latest tools and social apps, through live demonstrations and tutorials
  • Design a fresh approach to social media campaigns, book displays, and more, guided by marketing and design professionals
  • Set goals based on their library’s needs and develop a dynamic plan to meet those goals
  • Discover and use available resources to help support your efforts

In the online classroom, you will:

  • Work with a dedicated advisor and leading expert to define and refine your ideas, with one-on-one coaching and feedback
  • Connect with a group of like-minded professionals to workshop your plans

Course Speakers

Course Schedule

WEEK 1: Tuesday, October 30, 2018

SESSION 1: Do Everything Better: Cultivating a Digital Brand

2:00-2:45 PM ET

In this engaging opening session, we’ll share how to make the most of your social toolkit, including Twitter, Facebook, and perhaps some new-to-you tools, with tips on marketing, branding, and how to use your phone to maximize your results. You’ll hear from a top social media consultant and expert in personal branding with tips on how to do it all better and ensure your efforts yield the greatest results.


Sree Sreenivasan
Sreenivasan Leading Social and Digital Trainer; Former Chief Digital Officer, The Met, Columbia, and New York City


2:45-3:00 PM ET

SESSION 2: Low-Budget, High Impact: Brand-Building Guerrilla Marketing for Your Library

3:00-3:30 PM ET

Looking for ideas to engage potential and current library users? Join an award-winning library marketer, who will lead this session, providing tips and best practices proven to render great results. Learn key elements for establishing your brand and capturing the attention of your community. Best of all: you can do it all on a budget!


Geraldine Lin
Geraldine LinMarketing Director, Los Angeles County Library

Session 3: Hack Your Display!

3:30-4:00 PM ET

Book displays can be a boon and a bane for librarians. How can you make the most of this critical marketing tool to engage and delight readers all year long? Ramp up your display skills in this dynamic workshop, where you’ll work with a book design professional to learn key principles and apply them to real-life display scenarios. You’ll come away with fresh ideas to craft knockout presentations. Learn to hack those commemorative dates and celebrations, glean creative ways to promote diverse books, and more, to create displays that wow.


Allison Glasgow
Allison Glasgow
, Owner, McNally Jackson Independent Booksellers

WEEK 2: Tuesday, November 13, 2018

Session 1: Understanding Instagram: Unlocking the Potential of the Hottest App

2:00-2:45 PM ET

The red-hot social app for image sharing continues its meteoric rise, engaging one billion monthly users. It’s a tool every institution should be using to spread its mission. Unlock its full potential in this program, with tips from a top account that you can apply at work and in your personal account.  You’ll learn how to make the most of Instagram Stories and longer video clips—a very recent development on the platform—to promote your brand and establish a following.


Cicely Lewis Allison Palmer
Cicely Lewis
, School Librarian, Meadowcreek High School (GA)
Allison Palmer
, Director of Digital Engagement, New York Public Library


2:45-3:00 PM ET

Session 2: Getting the Shot: Lessons from a Celebrity Portrait Artist

3:00-3:45 PM ET

Learn the secrets of taking better photos of people in this session featuring a top portrait photographer. He’ll offer insight and beyond-the-standard advice to compose eye-catching images that capture the moment and pique your viewers’ interest, including insider tips you can take with you to professional and personal settings alike.


Jesse Ditmar
Jesse Dittmar
, Celebrity Photographer