WEEK 1: Tuesday, October 30, 2018
SESSION 1: Do Everything Better: Cultivating a Digital Brand
2:00-2:45 PM ET
In this engaging opening session, we’ll share how to make the most of your social toolkit, including Twitter, Facebook, and perhaps some new-to-you tools, with tips on marketing, branding, and how to use your phone to maximize your results. You’ll hear from a top social media consultant and expert in personal branding with tips on how to do it all better and ensure your efforts yield the greatest results.
Sree Sreenivasan, Leading Social and Digital Trainer; Former Chief Digital Officer, The Met, Columbia, and New York City
2:45-3:00 PM ET
SESSION 2: Low-Budget, High Impact: Brand-Building Guerrilla Marketing for Your Library
3:00-3:30 PM ET
Looking for ideas to engage potential and current library users? Join an award-winning library marketer, who will lead this session, providing tips and best practices proven to render great results. Learn key elements for establishing your brand and capturing the attention of your community. Best of all: you can do it all on a budget!
Geraldine Lin, Marketing Director, Los Angeles County Library
Session 3: Hack Your Display!
3:30-4:00 PM ET
Book displays can be a boon and a bane for librarians. How can you make the most of this critical marketing tool to engage and delight readers all year long? Ramp up your display skills in this dynamic workshop, where you’ll work with a book design professional to learn key principles and apply them to real-life display scenarios. You’ll come away with fresh ideas to craft knockout presentations. Learn to hack those commemorative dates and celebrations, glean creative ways to promote diverse books, and more, to create displays that wow.
Allison Glasgow, Owner, McNally Jackson Independent Booksellers
WEEK 2: Tuesday, November 13, 2018
Session 1: Understanding Instagram: Unlocking the Potential of the Hottest App
2:00-2:45 PM ET
The red-hot social app for image sharing continues its meteoric rise, engaging one billion monthly users. It’s a tool every institution should be using to spread its mission. Unlock its full potential in this program, with tips from a top account that you can apply at work and in your personal account. You’ll learn how to make the most of Instagram Stories and longer video clips—a very recent development on the platform—to promote your brand and establish a following.
Cicely Lewis, School Librarian, Meadowcreek High School (GA)
Allison Palmer, Director of Digital Engagement, New York Public Library
2:45-3:00 PM ET
Session 2: Getting the Shot: Lessons from a Celebrity Portrait Artist
3:00-3:45 PM ET
Learn the secrets of taking better photos of people in this session featuring a top portrait photographer. He’ll offer insight and beyond-the-standard advice to compose eye-catching images that capture the moment and pique your viewers’ interest, including insider tips you can take with you to professional and personal settings alike.
Jesse Dittmar, Celebrity Photographer