- February 12, 2016
- Posted by: Bill Grover
- Category: Facilitator | Live Workshop
The founder of ThirdWay Brand Trainers, David has over two decades of marketing and management experience. He started his marketing career at Johnson & Johnson where he was a brand manager and new products director. David later worked in marketing for Coca-Cola and led a marketing acquisitions unit for the online advertising company DoubleClick and subsequently led marketing at two smaller companies. David is a graduate of Swarthmore College and the Fletcher School of Law & Diplomacy, where he was a Citicorp Walter Wriston Fellow.
David also teaches branding and social media in the Master of Science in Integrated Marketing program at New York University. David has taught at NYU for ten years.
David writes the “Brand Truth” column online for Forbes. He has been quoted in The New York Times, The Wall Street Journal, USA Today, US News & World Report, Investor’s Business Daily and appeared on BBC World, Fox Business News, MSNBC and Bloomberg TV. David speaks widely and has addressed audiences from Munich to Singapore and has been the featured guest lecturer on the Queen Mary 2, and spoken at conferences from the American Library to American Marketing Association meetings. Publisher’s Weekly called David’s book: Accidental Branding: How Ordinary People Build Extraordinary Brands, “compelling” with “a lively flavor that goes down better than any list of dry strategies.”